A Marketer’s Guide to Listening and Responding
July 28, 2020
Welcome to the final post in our four-part blog series titled Moving Forward Mindfully. We are sharing our best advice for picking your business up, dusting yourself off and moving forward with intention. At Branding Bear, we are looking ahead to a new day filled with hope and compassion for ourselves and one another. We are ready to turn the page and begin a narrative of strength and resilience.
We hope you’ll join us! Incase you missed the first post in this series, you can find it here:
“Stories only foster connection when there is both someone to speak and someone to listen.” Brené Brown, I Thought It Was Just Me
As a business owner, you are aware that there’s a great deal of noise out there. So much vies for our attention. And the competition is fierce. Yet making noise, just to put yourself out there won’t attract the attention your business needs to succeed.
If your marketing campaigns don’t consider the problems that your target audience wants solved, how will they know that you can help? They won’t—and you’ll miss out on the opportunity to impact a large number of people.
Consider these factors when thinking about adopting an active listening approach to your business:
- Don’t simply guess. Many marketers guess what their customers need without doing research. Market research takes time and effort. It’s often a great deal of trial and error. But practicing empathetic marketing requires getting to know your customers in-depth – so don’t skip this step.
- Trust your customer. Trust is a two-way street. If you want your audience to trust you enough to buy your products and support your business, then you should trust your audience enough to bring them what they want – even if it’s not what you think they need.
- Get personal. Especially as we move to online shops and experiences, the human-centered aspect of buying and selling can be lost anywhere along the buyer’s journey. Find ways to make your business more personable. Write handwritten thank you notes to be shipped out with products or revamp your customer service experience to personalize services even more.
In short, don’t assume you know what it is your customers are seeking. Go deep to determine how you can best serve them with active listening and proactive responses.
Everyone is asking, “where do we go from here?” Again, our human narrative has been disrupted. And now we get to choose between following old, broken ways of being and doing or moving into this “next normal” as shiny-new people and brands infused with purpose and focused on making a positive impact on those we want to serve.
If you are in that second group—ready to make your mark with a human-centered marketing strategy—we are here for you. Contact us today to get started!
September 28, 2020
Jacque McHugh originally wrote this post as a guest thought-leader for Marketing Mission. The best fundraisers are wonderful storytellers. You know who I mean. Their elevator pitch sounds beautifully unrehearsed and illustrates 1) the societal pain-point, 2) the creation-story of their nonprofit to relieve that pain and 3) why you absolutely must help. In […]
August 13, 2020
Humans rarely behave in easy-to-understand, straightforward ways. We are passionate, complicated beings with flaws and contradictions. We are oddly expressive, emotionally-driven and undeniably unique in how we perceive the world around us. From a business perspective, attempting to understand human behavior may seem impossible,but marketers have a responsibility to do just that. To dive deep […]
August 6, 2020
There’s a simple truth in life that you can’t be everything to everyone. For many of us with that burning desire to make a difference—that is a hard truth to swallow. We want to believe that we can help everyone, not just a handful. Maybe you started your business with the humble goal of enriching […]
August 4, 2020
Billions of conversations are happening right now on Facebook, Instagram and other social media platforms. Around the clock and all over the world, people share what they love (and what they don’t) and discuss their problems, in hopes of discovering solutions, on social media. That’s where social listening comes in. As a business owner, knowing […]
July 31, 2020
For business owners, there’s nothing worse than wasted time. Whether it’s talking about work (and getting nothing done) or spending an hour looking for information that should’ve taken you five minutes to find, that dreaded unproductive feeling is difficult to cope with. It is frustrating to continually waste time and feel the mounting overwhelm of […]
July 28, 2020
Welcome to the final post in our four-part blog series titled Moving Forward Mindfully. We are sharing our best advice for picking your business up, dusting yourself off and moving forward with intention. At Branding Bear, we are looking ahead to a new day filled with hope and compassion for ourselves and one another. We […]