The New Nonprofit Narrative

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Jacque McHugh originally wrote this post as a guest thought-leader for Marketing Mission.    The best fundraisers are wonderful storytellers. You know who I mean. Their elevator pitch sounds beautifully unrehearsed and illustrates 1) the societal pain-point, 2) the creation-story of their nonprofit to relieve that pain and 3) why you absolutely must help. In […]

The Buyer’s Journey

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Humans rarely behave in easy-to-understand, straightforward ways. We are passionate, complicated beings with flaws and contradictions. We are oddly expressive, emotionally-driven and undeniably unique in how we perceive the world around us.  From a business perspective, attempting to understand human behavior may seem impossible,but marketers have a responsibility to do just that. To dive deep […]

You Can’t Be Everything to Everyone

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There’s a simple truth in life that you can’t be everything to everyone. For many of us with that burning desire to make a difference—that is a hard truth to swallow. We want to believe that we can help everyone, not just a handful.    Maybe you started your business with the humble goal of enriching […]

Asana Basics for Business Owners

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For business owners, there’s nothing worse than wasted time. Whether it’s talking about work (and getting nothing done) or spending an hour looking for information that should’ve taken you five minutes to find, that dreaded unproductive feeling is difficult to cope with.  It is frustrating to continually waste time and feel the mounting overwhelm of […]

How to Connect Emotionally with Your Tribe

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Welcome to the third post in our four-part blog series titled Moving Forward Mindfully. We are sharing our best advice for picking your business up, dusting yourself off and moving forward with intention. At Branding Bear, we are looking ahead to a new day filled with hope and compassion for ourselves and one another. We […]

How to Humanize Your Brand

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Welcome to the second post in our four-part blog series titled Moving Forward Mindfully. We are sharing our best advice for picking your business up, dusting yourself off and moving forward with intention. At Branding Bear, we are looking ahead to a new day filled with hope and compassion for ourselves and one another. We […]

The Human-Centered Narrative

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Welcome to our four-part blog series titled Moving Forward Mindfully. In the coming days, we will be sharing our best advice for picking your business up, dusting yourself off and moving forward with intention. At Branding Bear, we are looking ahead to a new day filled with hope and compassion for ourselves and one another. […]

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