Jacque McHugh originally wrote this post as a guest thought-leader for Marketing Mission. The best fundraisers are wonderful storytellers. You know who I mean. Their elevator pitch sounds beautifully unrehearsed and illustrates 1) the societal pain-point, 2) the creation-story of their nonprofit to relieve that pain and 3) why you absolutely must help. In […]
Humans rarely behave in easy-to-understand, straightforward ways. We are passionate, complicated beings with flaws and contradictions. We are oddly expressive, emotionally-driven and undeniably unique in how we perceive the world around us. From a business perspective, attempting to understand human behavior may seem impossible,but marketers have a responsibility to do just that. To dive deep […]
You Can’t Be Everything to Everyone
There’s a simple truth in life that you can’t be everything to everyone. For many of us with that burning desire to make a difference—that is a hard truth to swallow. We want to believe that we can help everyone, not just a handful. Maybe you started your business with the humble goal of enriching […]
Social Listening: The Empathetic Marketer’s Best Friend
Billions of conversations are happening right now on Facebook, Instagram and other social media platforms. Around the clock and all over the world, people share what they love (and what they don’t) and discuss their problems, in hopes of discovering solutions, on social media. That’s where social listening comes in. As a business owner, knowing […]
Asana Basics for Business Owners
For business owners, there’s nothing worse than wasted time. Whether it’s talking about work (and getting nothing done) or spending an hour looking for information that should’ve taken you five minutes to find, that dreaded unproductive feeling is difficult to cope with. It is frustrating to continually waste time and feel the mounting overwhelm of […]
A Marketer’s Guide to Listening and Responding
Welcome to the final post in our four-part blog series titled Moving Forward Mindfully. We are sharing our best advice for picking your business up, dusting yourself off and moving forward with intention. At Branding Bear, we are looking ahead to a new day filled with hope and compassion for ourselves and one another. We […]
How to Connect Emotionally with Your Tribe
Welcome to the third post in our four-part blog series titled Moving Forward Mindfully. We are sharing our best advice for picking your business up, dusting yourself off and moving forward with intention. At Branding Bear, we are looking ahead to a new day filled with hope and compassion for ourselves and one another. We […]
Welcome to the second post in our four-part blog series titled Moving Forward Mindfully. We are sharing our best advice for picking your business up, dusting yourself off and moving forward with intention. At Branding Bear, we are looking ahead to a new day filled with hope and compassion for ourselves and one another. We […]
Welcome to our four-part blog series titled Moving Forward Mindfully. In the coming days, we will be sharing our best advice for picking your business up, dusting yourself off and moving forward with intention. At Branding Bear, we are looking ahead to a new day filled with hope and compassion for ourselves and one another. […]
7 Things Small Businesses Can Do While Quarantining
All businesses, but especially small businesses, are undoubtedly facing unprecedented challenges amidst the COVID-19 crisis. From scrambling to create new and safe ways of doing business to making that uneasy decision to close up shop temporarily, small business owners have a lot to consider. Even if you’ve locked the doors and asked your employees to […]
