The Buyer’s Journey

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Humans rarely behave in easy-to-understand, straightforward ways. We are passionate, complicated beings with flaws and contradictions. We are oddly expressive, emotionally-driven and undeniably unique in how we perceive the world around us.  From a business perspective, attempting to understand human behavior may seem impossible,but marketers have a responsibility to do just that. To dive deep […]

You Can’t Be Everything to Everyone

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There’s a simple truth in life that you can’t be everything to everyone. For many of us with that burning desire to make a difference—that is a hard truth to swallow. We want to believe that we can help everyone, not just a handful.    Maybe you started your business with the humble goal of enriching […]

Asana Basics for Business Owners

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For business owners, there’s nothing worse than wasted time. Whether it’s talking about work (and getting nothing done) or spending an hour looking for information that should’ve taken you five minutes to find, that dreaded unproductive feeling is difficult to cope with.  It is frustrating to continually waste time and feel the mounting overwhelm of […]

How to Connect Emotionally with Your Tribe

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Welcome to the third post in our four-part blog series titled Moving Forward Mindfully. We are sharing our best advice for picking your business up, dusting yourself off and moving forward with intention. At Branding Bear, we are looking ahead to a new day filled with hope and compassion for ourselves and one another. We […]

Your *Manageable* 2020 Marketing Checklist

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A small list that will have a big impact on your company this year Can you believe January is almost over? If you’re anything like us, you’re still writing “2019” on everything—and will be until July. If you feel like you’ve missed the “new year, new me” bandwagon for a fresh start for your business, […]

Winter Is(n’t) Coming

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Spring has finally sprung – and it will be summer before we know it! For most people, this time of year sparks the need to hit the reset button on all their goals—home, fitness, wardrobe, etc. For business owners, the springtime need to purge and refresh often carries into our companies, inspiring us to clean […]

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